The "New" Bottled Water

Do we really need plastic water bottles in our refrigerator? Is there a better way to enjoy the fresh taste, the health benefits, and the convenience? We say YES!

Not only can you have better tasting, better for you water, conveniently stored in reusable glass bottles, we can save you money.

Water is now the number one volume bottled beverage and it is growing at an estimated 7% annually. The average American consumes 43.7 gallons a year at a cost of $100. This is all good news because the majority of the increase is coming from Americans shifting from sugary drinks and no one will argue against water being a much healthier choice. Bottled water is now $35B annually. The large soft drink companies saw this change happening years ago. Aquafina (PepsiCo),Dasani (Coca-Cola), Nestle are also some of the largest water brands. All three of these products are all produced and processed from public water supplies then shipped all over the US to large retailers with huge profit margins. These 3 monster brands collectively represent $5B or 14% market share.

Now for the bad news. There were approximately 42.6 Billion single use plastic bottles purchased in the US last year. With a 25% recycle rate, that means 32 Billion were thrown away. Plastic never really goes away. Even with recycling, plastic deteriorates, leaches into it's contents and into our water supply and it is said that by 2025 there will be more plastic than fish in our oceans. In addition to this reality, many water bottling plants, such as Dasani and Aquafina, are located in drought ridden areas where water for the general population is scarce. Trucking water to retailers throughout the US is not only creating additional carbon output it is redistributing this essential resource without consideration of broader need. We can do better.

The water out of our local taps is, in general, good however many systems are older and facing more contaminants to filter out. Changes in the environment happen and it is not uncommon for local water municipalities to issue alerts. Our public water supply has become stressed and it shows in the taste. Filtered water tastes better and so you will likely drink more. There many choices for filtering water and the truth is, each home should have it's own filtration system. Home filtration would be the optimal way to protect your family and insure you always have a good water supply. That said bottled water is convenient and to stay properly hydrated it is best to have a supply with you throughout the day. I would hazard to guess, most of us have one or two reusable bottles at home.

The reusable bottle industry has grown dramatically over the last 10 years and according to Grandview Research.com, is now a 61.7 billion dollar market  expected to grow at 4% a year to 2028. This is hopeful however the majority of these reusable bottles are plastic. Metal alternatives have grown are are widely adopted for their durability however I do not know about you, but I do not like the taste of water from a metal container. in addition Also, in some circumstances, purified water can be corrosive and reverse osmosis water has been shown to interact with alloy surfaces. (https://doi.org/10.1016/j.engfailanal.2019.06.026) Another challenge is the identifying the water supply for our reusable containers?

The water out of our local taps is, in general, good however many systems are older and facing challenging contaminants to filter out. The result is our public water supply has become stressed and it shows in the taste. Drinking filtered water makes a difference. If nothing else it taste better so you will be more likely to drink more. There many choices for filtering water and the truth is each home should have it's own filtration system. Home filtration is  the optimal way to protect your family and insure you always have a good water supply yet most homes do not have a purification system. This brings us right back to purchasing bottled water.

All is not lost. Here is how we can make a change.

What if we brought the purified water source to you. Consider and oasis in each town. A SPA, Salus Per Aquam.  A place to fill up with delicious life enriching water in beautiful, non-reactive, reusable, recyclable glass containers. No more trucking, no more thoughtless redistribution of important natural resources. This Mindfully Designed solution is cost effective, better for your health and better for the environment.. 

Look for a Mindful Waters to open soon in your community.

Drink up and Be Well.